Six well-documented stories of how teams — from Super Bowl advertisers to neighbourhood restaurants — used QR codes to move metrics that matter.
MarketingFeaturedA single colorful QR code drifting across a black screen for 60 seconds drove over 20 million scans, briefly crashed the Coinbase app, and earned the campaign an Emmy nomination.
RestaurantsFeaturedWhat started as a contactless workaround became one of the most efficient operational changes the restaurant industry has made in a decade.
D2C / E-commerceFeaturedChipotle proved that a QR code doesn’t need a Super Bowl slot to drive scale — a TikTok stunt with the same mechanic reached 30M+ views and a million claimed burritos.
D2C / E-commerceFeaturedWhen a one-time razor buyer becomes a repeat blade subscriber, that’s the entire D2C model. BSC put a UPI QR on every package and made that path one scan long.
EventsPaper RSVPs are quaint and broken. A QR on the invite that opens an RSVP form changed the math for both small private events and 5,000-attendee corporate gatherings.
Real EstatePhone numbers on yard signs only work during business hours. A QR captures the drive-by interest that happens at 9pm on a Sunday — when most house-hunting actually occurs.
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